A smiling boy in a blue hoodie sitting in a desk chair beside his laptop.

once upon a time, in 2006, a curious boy was born in norway.

A boy in a blue hoodie filming a new pair of Yeezys in their box on his bedroom floor.

at 12, he bought his first pair of yeezys. wrong size, so he listed them online. they sold for triple the price. something in his brain clicked that day.

Haroon at a desk at night, code and sneaker listings on two screens, shoe boxes stacked beside him.

so instead of collecting, he started reselling. bots, proxies, monitors, cook groups: he went deep into sneaker twitter.

Haroon holding his phone, surrounded by member avatars, chat bubbles and coins, with sneaker and PS5 boxes under a crown flag.

he co-founded bando and grew it into norway’s biggest scalper group, built on bots that were faster than anyone could click. hundreds of members paying every month at 14. it taught him more about business than school ever did.

Haroon stocking Prime bottles on a candy store shelf while kids at the counter cheer with bottles in their hands.

then prime launched, but only in the US. so he founded munchy and brought it to norway first. if you saw prime online or in oslo’s big candy stores early on, that was him.

Haroon presenting app screens on a whiteboard to a small team with laptops.

when the hype cooled off, he was hungry for the next thing. then ai took off. he took a break from school and started appmafia, a studio for startups that need to ship fast.

Haroon and a friend holding a giant winner's cheque and flowers, with laptops, pizza and energy drinks behind them.

then came oslo sprint, norway’s biggest hackathon. he entered with an old friend from bando, just the two of them. they won the whole thing, and a side prize on top. turns out shipping fast works under pressure too.

A cheerful robot with a sneaker box presses a big checkout button while hands reach for it and Haroon cheers.

it was never really about sneakers. software that shops for you? today they call it agentic commerce. he was doing it at 14, before it had a name. it’s the same thing every time: spot what others miss, and move first.

Haroon in a cap and sunglasses, smiling in front of the Oslo Opera House by the water.

hi! i’m haroon. i’m just getting started.

haroon@jamil.no →